Fanfare: Sub Pop at 20
In a nod to Sub Pop’s much lauded 20th anniversary, here’s a video that until recently, I had never thought existed from Eric Matthews. His superlative 1995 debut It’s Heavy in Here is emblematic of the creative risks the Seattle-based label continues taking to this day. While the clip drips with references to Anton Corbijn’s videos for Enjoy the Silence and Atmosphere, it’s a pretty succinct document speaking to the label’s confidence and ambition to make good independent rock worth listening to. Here’s to many more years of amazing releases from S>P!
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